100+ of the World’s Best Vision Statements


What is it?

A comprehensive, curated list of the some of the best vision statements in the world – sorted by industry. The majority of the examples in the book follow our simple vision statement formula to create powerful, compelling and memorable vision statements. The following industries are included:

  • Advertising & Marketing
  • Airlines, Aerospace & Defense
  • Automotive
  • Business Support & Logistics
  • Construction, Machinery & Homes
  • Education
  • Entertainment & Leisure
  • Financial Services & Insurance
  • Food & Beverages
  • Government
  • Healthcare & Pharmaceuticals
  • Manufacturing
  • Not for Profit
  • Retail
  • Technology, Internet & Electronics
  • Utilities, Energy & Mining

Who is it for?

These vision statements cover all key industries and sectors, making this eBook perfect for people who have been tasked with creating a vision or mission statement, or just for those who are curious about what the great organizations of the world are up to.

  • CEOs or other C-Level executives
  • Startup founders
  • Heads of Strategy
  • Students studying strategic planning

How do I use it?

The eBook is split into chapters by industry. Simply navigate to the chapter you’re interested in, or read the whole thing from scratch. As you read, keep in mind our simple formula for helping you to create your own vision statement:

Step 1 – The output
Step 2 – The twist
Step 3 – The quantification
Step 4 – The human connection

“Producing and selling locally sourced cakes and pies that are so delicious and satisfying, that every customer who leaves our store does so with a smile.”

It follows the same basic principles that you’ll find in our free strategic planning guide that you can also download here. If you need more help getting started with your vision statement, you may also want to check out our downloadable toolkit for building a vision statement.

Download the Best Vision Statements eBook:

Just click the button below to download the vision statement eBook. If this is the first time you’ve downloaded from us, we’ll ask for your email address and send you a heads-up about any future ebooks and templates that we think you might like.

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