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Examples of Good Company Values (130+)

by Tom Wright, on Nov 21, 2016 11:57:04 PM

Coming up with good company values is hard. We've put together this extensive list of over 130 examples of good company values to help. We've also complied an awesome downloadable toolkit to help you choose the right values for your organization. Just download the toolkit, select the categories that are most important to you, then build out your own set of core values.

This list of examples of company values should be used in conjunction with our guide to writing good company values, which is part of our overall guide to strategic planning.

Download Company Values Toolkit

Grab our interactive toolkit for helping you to create company values that are powerful and meaningful

Download Toolkit


Not only have we put together over 130 company values - we've also provided an inspiring write up for each one that you can use within your own organization. We sorted our examples of company values into categories to help you build your own. You can check out the full list of company values below - but the real fun comes when you download the toolkit. The toolkit will walk you through the following steps:

  1. Select the areas that are most important to your company
  2. Work through the categories you've selected to pick out the company values that resonate the most
  3. Read our inspiring descriptions of each
  4. The toolkit will automatically compile your company values into an output tab so you can see how they look side by side

Download the toolkit using the form above - or if you want a sneak peak of what's inside, we've included the entire list of company values below:

COMPANY VALUES- CREATIVITY

Curious
Interested in everything around us and how to make it better

Dreamers
Big thinkers with even bigger ideas

Fresh
Original and modern way of doing things

Individual
We value each other's differences

Imaginative
Full of ideas and imagination

Inquisitive
We ask lots of questions and are interested in everything

Inspirational
Motivating each other to achieve great things

Inventive
Practical solutions to complex problems

Mysterious
Unexpected outcomes using unconventional techniques

Original
We do things our way which is the same as no other

COMPANY VALUES- Customer

Caring
We care primarily about the needs of our customers

Love
We love the people whom we serve

Service
Our purpose is to fulfil the needs of our customers

Devotion
We are devoted to our customers no matter what it takes

Understanding
We understand the needs of our customers

Accessible
We are always available to help our customers

Friendly
We are always friendly even in the face of hostility

Ethical
We stand by our moral code

Hospitable
We welcome customers to our store or service

Helpful
We are always there to answer questions and assist

Fair
We treat everyone equally

COMPANY VALUES- RESPECT

Candid
We speak our minds even when it might not be popular

Honest
We always tell the truth and proactively speak up

Humble
We are thankful for what we have and no our own limitations

Trusting
We have complete faith in one another

Listening
We listen and actively encourage others to speak

Open
We are transparent and open in our thoughts and actions

Tolerant
We appreciate diversity and encourage different opinions

Loyal
We are loyal to each other and to the organization

Generous
We give our time and resources generously to one another

Supportive
We support each others development and progress

Fair
We treat each other equally at all times

COMPANY VALUES- TEAMWORK

Collaborative
We work together always

Family
We respect each other as a family

Partners
We share equally in the success of the organization

Sharing
We share our ups and our downs with one-another

Generous
We are generous with our time and our resources

Open
We are always honest and open with one-another

Structured
We have a well defined structure and each know our role

Loyal
We are loyal to one another always

Flexible
We are flexible enough to cover for one-another when needed

Inclusive
We include everyone in everything

Focused
We are a single-minded focused unit

COMPANY VALUES- COMPASSION

Caring
We care for one-another and our customers

Helpful
We help each other even when it's not required

Selfless
We think of others before ourselves

Sensitive
We are sensitive to others needs

Understanding
We take the time to listen and understand each other's views

Welcoming
We welcome all people to our team

Available
We always make ourselves available to talk

Warm
We are friendly and welcoming

Generous
We are generous with our time and our resources

Human
We are human first and business people second

Loving
We love each other as people

COMPANY VALUES- DRIVE

Relentless
We pursue our goals even when they seem unreachable

Determined
We are determined and focused

Single Minded
We have one clear goal and fight to attain it

Enduring
We endure even hard times in pursuit of our goals

Hard Working
We work hard and effectively

Resolute
We are confident that we will reach our goals

Tough
We are unmoving and strong

Committed
Our commitment to our goals is unbreakable

Dependable
We are reliable and dependable always

No BS
We are straight-talking and focused

Risk Taking
We take risks whenever required

COMPANY VALUES- ADVENTURE

Brave
We move forward confidently

Explorers
Constantly pushing the boundaries of what has been done before

Innovators
We invent things others thought impossible

Inquisitive
We ask questions to better understand the world

Confronting
We confront our fears and move past them

Confident
We are confident in our abilities

Passionate
We are passionate about achieving our dreams

Free
We are free spirited and open minded

Bold
We move forward boldly even in the face of adversity

Fast
We are agile and move quickly on new opportunities

Risk Taking
We are not afraid to take risks when necessary

Capable
We are well trained and effective at what we do

Smart
We only hire the smartest minds in the business

Experienced
We have deep experience in our field

Wise
We are intelligent and apply that intelligence wisely

Mature
We've been around a while use that experience for the good

Quality Focused
We are obsessed with quality

Skilled
We are highly technically skilled

Organized
We are well organized and efficient

Meticulous
We pay extreme attention to the details

Careful
We move carefully and assuredly

Dependable
You can rely on us

COMPANY VALUES- COMMUNITY

Zen
We are focused and together of the body and mind

Thoughtful
We are thoughtful about every decision we make

Humble
We know our limits and appreciate what we have

Selfless
We put others first, always

Thankful
We are thankful for what we have been given

Community Minded
We are here primary to serve

Open
We are open and transparent with those around us

Global Citizens
We care for the world physically and emotionally

Safe
We are a safe haven for our people and stakeholders

Self Aware
We are aware of our skills and our weaknesses

Generous
We give our time and resources generously

COMPANY VALUES- FUN

Cheerful
We approach even hard situations with a smile

Fun
We have fun at all times

Enthusiastic
We are positive and enthusiastic no matter the task

Playful
We are playful with each other and our customers

Balanced
We have a great work / life balance

Sporty
We are passionate about fitness

Download Company Values Toolkit

Grab our interactive toolkit for helping you to create company values that are powerful and meaningful

Download Toolkit


Happy
We aim to be happy first, successful second

Positive
We take a positive attitude into our work

Exciting
We are fun to be around and full of surprise

Lively
We are always up for a challenge and a new adventure

Surprising
We delight and surprise customers

COMPANY VALUES- LEARNING

Curious
We are interested in the world and how it works

Improvement Focused
We take the time to improve our skills

Teachers
We teach each other whenever possible

Explorers
We are always seeking new opportunities to try new things

Humble
We are aware of our limits and hungry to learn

Insight Led
We use research and insight to make better decisions

Listeners
We listen to each other and our customers

Open
We are open about our work and our limitations

Innovative
We try to apply creative solutions to problems

Experimental
We invest in experiments even when it seems crazy

Risk Taking
We take risks when needed

COMPANY VALUES- COMPETITIVE

Aggressive
We pursue our goals hard and fast

Ambitious
We have big plans

Bold
We move confidently and don't doubt our ability

Competitive
We are aware of our competitive environment

Ferocious
We are tenacious and ferocious is pursing our goals

Winners
We aim to win in everything that we do

Intense
We are intensely focused on what we do

Direct
We move quickly and directly

Focused
We have complete focus on a single-minded goal

Disciplined
We are structured, disciplined and efficient

Assertive
We are assertive about what we want

The is probably the most comprehensive list of company values available on the internet and we hope you find both this article and the toolkit useful. If you'd like to suggest some great company values that we missed from our list, drop us a comment or hit us up on social media!

We've written a couple of other articles about creating company values that you might also be interested in. The first is a step by step guide to creating your values from scratch. We also wrote about how to tap into your existing strengths to create meaningful values that really work. Check them out!

Download Company Values Toolkit

Grab our interactive toolkit for helping you to create company values that are powerful and meaningful

Download Toolkit

Topics:Creating Your Strategy

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