We come across a LOT of vision statements as we work with clients of all shapes and sizes, helping them to execute strategy. Some of these vision statements are good, some are bad – most come somewhere in between. We’ve compiled some of the best examples of good vision statements that we’ve ever seen (in our own clients and beyond) into one PDF eBook, sorted by industry.

Some are famous brands, some you’ll never have heard of. Just about all of them follow the simple formula we devised for writing great vision statements. Read more about that here, then read on and get ready to be inspired…

Download 100 Vision Statements eBook

Download our free eBook packed with vision statement examples from 16 different industries!
Examples of Vision Statements

We’ve included examples of vision statements from a range of industries, including:

  • Advertising & Marketing
  • Airlines, Aerospace & Defense
  • Automotive
  • Business Support & Logistics
  • Construction, Machinery & Homes
  • Education
  • Entertainment & Leisure
  • Financial Services & Insurance
  • Food & Beverages
  • Government
  • Healthcare & Pharmaceuticals
  • Manufacturing
  • Not for Profit
  • Retail
  • Technology, Internet & Electronics
  • Utilities, Energy & Mining

Here’s a quick reminder of our formula for writing good vision statements:

Step 1 – The output
Step 2 – The twist
Step 3 – The quantification
Step 4 – The human connection

For example:
“Producing and selling locally sourced cakes and pies that are so delicious and satisfying, that every customer who leaves our store does so with a smile.”

We’ve also prepared a downloadable toolkit to help you write a good vision statement in addition to this eBook.
We would love to hear your own examples of good vision statements – write them down in the comments section below, and we’ll include the best ones in the next version of the eBook!

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