About tom@executestrategy.net

About the author: Tom Wright is the CEO and cofounder of Cascade Strategy. He loves everything about startups, technology and salami. Tom works with leaders of some of the world’s biggest brands, using that experience as a bedrock for many of his blog posts about strategy.

[CASE STUDY] Higher Education And Strategy Models

Continuing our series of KPI examples, we've compiled the 12 best examples of KPIs for marketing teams. These are the KPIs you need to be tracking if you want to succeed in marketing - includes examples and descriptions.

12 Examples of KPIs for Marketing Teams

Continuing our series of KPI examples, we've compiled the 12 best examples of KPIs for marketing teams. These are the KPIs you need to be tracking if you want to succeed in marketing - includes examples and descriptions.

The Ansoff Matrix Helps Organizations To Grow

The Ansoff Matrix (also known as the Product / Market Expansion Grid) is a strategic framework designed for organizations who want to move beyond 'business as usual'. Specifically it's designed to help you figure out which of four strategic directions you should take to successfully grow your business.

3 Of The Biggest Business Strategy Challenges We All Share

Strategy is hard. It's one thing to come up with a great plan - but as we all know, that's just the beginning. Whether the issue is getting buy-in from your stakeholders or simply finding the time to execute, the road to success is going to be littered with mines, just waiting to blow up in your face.

12 Examples of KPIs for Sales Teams

Continuing our series of KPI examples, we've compiled the 12 best examples of KPIs for sales teams. These are the KPIs you need to be tracking if you want to succeed in sales - includes examples and descriptions.

Your 100 Point Business Growth Plan

This “Growthology” growth plan checklist will help you identify the key areas that are hindering your business growth. Go through the checklist and see how you can unblock your growth potential. Also downloadable as an eBook!

Using Cascade as your OKR Software

The Objectives & Key Results (OKR) process is one of the most popular goal setting methodologies around today. Learn everything you need to know about how they work, and how to implement them throughout your organization.

12 Examples of KPIs for Running Your Business

We recently launched our new KPI tracking feature in Cascade, and since then we've been flooded with requests from people asking for examples of KPIs to help them build out their own. Our examples include descriptions and pictures.

Business Consultants: The Good, Bad & Hilarious

Business consultants are part of a massive $250bn industry. Not only that, but it's an industry that's growing quickly - one that's surprisingly resilient to downturns. These are stories about the best, worst & funniest consultants I've ever worked with.

The 5 Key Elements of a Strategic Plan

In this article you’ll learn all about the key elements of a strategic plan, and how to include them in your next one. We also have an awesome strategy template that you can download to work with offline to help get you started.

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