About Tom Wright

About the author: Tom Wright is the CEO and cofounder of Cascade Strategy. He loves everything about startups, technology and salami. Tom works with leaders of some of the world's biggest brands, using that experience as a bedrock for many of his blog posts about strategy.

What Exactly Is Strategy Execution Software?

Strategy isn't a thing that you do in addition to running your business. It is your business. Every single KPI, project and task that you undertake should have a clear link back to your strategy. The organizations who succeed are the ones who take this principle to the heart of their existence.

How To Reflect On Your Last Strategy

January and February are our busiest months here at Cascade Strategy. It's that time of year again when organizations look back on what they've achieved, and start dreaming about what we want to achieve next.

Maslow’s Hierarchy of Needs As a Business Framework

There are a lot of business frameworks in the world. Some are great, many are just ok. Depending on what you're trying to achieve, there's probably a business framework out there that will suit you pretty well. But there's one framework that keeps popping up everywhere I look. And the crazy thing is - it wasn't even designed as a business framework at all...

5 Strategy Execution Tips

You've got huge dreams. You make an awesome strategic plan. Everyone gets excited as you take your first steps to making those dreams a reality. Then.........it all fizzles out. Sound familiar? You're not alone - over 70% of all strategic plans fail.

How to Execute Strategy

Everyone loves writing strategies. It's fun, and if you have a pretty good sense of your business, it's not that hard. But when it comes to execution, lots of people succumb to the temptation of throwing the ball to someone else.

12 Examples of KPIs for HR Teams

Examples of KPIs for HR: Continuing our series of KPI examples, we've compiled the 12 best examples of KPIs for HR teams. These are the KPIs you need to be tracking if you want to succeed in HR - includes examples and descriptions.

Strategic Planning For Santa Claus

Have you ever wondered what Santa's strategic plan must look like? How on earth does he deliver all those presents in just one night? We think we've figured it out. Take a look at the (un)official strategic plan of Mr Fred Claus himself.

[CASE STUDY] Higher Education And Strategy Models

The videos on this page tell the story much better than we ever could…. Competition amongst higher education institutions is ever growing. With more institutions popping up, uncapping of places, and funding now more reliant on private rather than public investment, strategy is at the forefront for universities.

12 Examples of KPIs for Marketing Teams

Continuing our series of KPI examples, we've compiled the 12 best examples of KPIs for marketing teams. These are the KPIs you need to be tracking if you want to succeed in marketing - includes examples and descriptions.

The Ansoff Matrix Helps Organizations To Grow

The Ansoff Matrix (also known as the Product / Market Expansion Grid) is a strategic framework designed for organizations who want to move beyond 'business as usual'. Specifically it's designed to help you figure out which of four strategic directions you should take to successfully grow your business.

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