The Art & Rocket Science Of Strategy
by Tom Wright, on Sep 4, 2019 5:26:17 PM
Ever wondered how other organizations perform in terms of strategy creation and execution? We've all heard the statistics that claim anywhere between 50-90% of strategies fail. So, where is it in the strategic planning and execution process that things seem to go wrong for so many organizations?
At our Engage Strategy Conference earlier in the year we had Dr Kevin Ilcisin, VP of National Instruments present his findings on a survey he conducted into the current landscape of strategy. We've already shared one of the presentations (Regina Perkins) from our Engage Conference and thought it would be great to follow up with Kevin Ilcisin.
"Come one people, this isn't rocket science!"
This is what one CEO exclaimed at a strategic meeting Kevin attended a few years back...
This begs the question though? Are there similarities between an organization's strategy and something like, sending someone to the moon, for example?
This is part of the journey Kevin Ilcisin takes us through in his presentation. Questioning the strategic process, its strengths and weaknesses and why now more than ever, it is so important to look at the tools we use to assist with the strategic process.
He also shares insightful statistics around strategy, some that will definitely surprise you!
I won't spoil the presentation by giving any of them away! (You can download the slides here)
Some background on Dr Kevin Ilcisin:
As vice president of corporate strategy, Kevin Ilcisin is responsible for ensuring cross-functional alignment of NI’s strategy planning and execution activities, including the use of partnerships and acquisitions to accelerate NI’s platform-based strategy.
Prior to joining NI in 2015, Ilcisin served as the vice president and chief technology officer at Tektronix, where he was responsible for the core technology development, R&D strategy, and portfolio processes governing R&D investments. He has also held leadership roles at Novellus Systems (Lam Research), Zight Corporation, and Technical Visions.
Ilcisin is the inventor or coinventor of 42 U.S. and foreign patents. He has been recognized with five postgraduate and two postdoctoral awards including the Princeton Merit Award and Killam Memorial Award.
Ilcisin holds doctorate and master’s degrees in plasma physics from Princeton University and a bachelor’s degree in electrical engineering with distinction from the University of Alberta.